In this live-action and 3D animation story, Dr. David Macklin tells patients why it's hard to lose weight and keep it off.

Katherine's ongoing life challenges with cancer make her story an inspiring tale of resilience and hope.

Tara takes us through her journey of re-discovery and breast reconstruction.
Here’s your introduction to ADCs (Antibody-drug conjugates), a therapeutic approach in oncology with minimal side effects that can offer some patients an alternative to chemo or immunotherapy.
Two healthcare professionals discuss the role of Antibody Drug Conjugates and the unmet needs in lung cancer.
Eating while playing video games should not be difficult to navigate when you take insulin. This Fiasp® DTC story for diabetes patients taking fast acting insulin aimed to boost brand awareness.
Done in July 2020 this in-house video production was entirely conceptualized, recorded and edited with an iPhone for a Moderna RFP in three days.
Eating during a first date should not be difficult to navigate when you take insulin. Here’s a highly relatable moment created to raise brand awareness on a DTC campaign for patients taking fast-acting insulin.
Conceptualized way before Ozempic was known in Canada, this ad was aired in 2020 and aimed to build brand awareness.
This animation shows the stages of cachexia visualized with a 3D model. The animation features the main patient plus two icons to show the progression of fatigue and anorexia.

Novo Nordisk Canada’s president anticipates and promotes internally, with disruption and excitement, the launch of Tresiba.

Dr. Macklin explains the making-of “The three-character appetite system”.
This global story narrated by a KOL, and filled with historical imagery, was done for Novo Nordisk to celebrate insulin's 100th anniversary. Watch Dr. Drucker as he reflects on the importance and impact of the discovery.
Terry has been living with Diabetes for quite a few decades. His journey had everyone reflect on the mental-health struggles and how his condition impacted his quality of life.

Relatable acne moments for Aklief tailored for a young audience navigating daily challenges.
A social media DTC campaign aimed to showcase relatable lifestyle scenarios for people with obesity, raising brand awareness and encourage curiosity.
A series of relatable scenarios depicting the daily struggles of people living with obesity, such as tying a shoe, sitting in tight spaces, and running out of breath.